Website Analytics

Website analytics is one of the most important aspects to your online presence. After spending a great deal of time, effort and consideration the last thing you should do is neglect the tracking of your visitor volume and where those visitors go on your website. The main reasons to track a website with analytics is to capture visitor information and popularity of your website pages.

Tracking the events that happend on your business website or personal website can be even more critical if you are advertising online. If you are buying banner ad space, pay per click advertising or paying for search engine optimization using analytics will be the only way to successfully track your results.

There are several website analytic tools available on the market and vary from very expensive to totally free. If you are feeling the pinch of today's economy, Google Analytics may be the perfect solution. Google analytics is very easy to install and will require inserting tracking tags within your website pages.

If your website was custom made please speak with your webmaster or design firm to add and set up a Google Analytics account. Google analytics, like many other analytical tools [Webtrends, Omniture, or this source for analytical tools]  are critical for website optimization, search engine optimization, tracking and key performance indicators [KPIs].

Most website analytic tools will help you define the following:

• Website traffic
• Visitor volume
• Bounce Rates
• Time Spent on Site
• Pages Per Visitor
• Visitor Loyalty
• Various reporting functions
• Conversion tracking
  
• Month over month performance
• Pay Per Click ad results and much more

In addition to the data capture and deep analytical features many of these tools will help you track conversion data. Conversion data or lead capture data is defined by each business based on goals. For example, car dealerships may use website analytics to help track how many new customers sing up through their website from a pay per click advertising efforts. In other cases, website analytics can be used to track sales for an e-commerce site.

If you plan on spending the time and effort to build a website...be sure to spend the time to track the results of your labors. Tracking your website visitors and other key performance indicators will create a better experience for your audience and a more profitable website for your business.  

Please fee free to contact us with any of your website analytics questions.